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Copyright, 1917 

By U. S, Gutta Percha Paint Co. 

Providence. R. I. 




PHOTOGRAPH BY COURTESY OF HYATT ROLLER BEARING CO 



The well-lighted plant is the 
"Barreled Sunlight" plant. 




Rey. U. S. Pat off. 



Rice's — 7'//^' oriffindl mid slmuhird ".Mill \\ hitc.^' The only 

oil fHiinl irilh ti glossy (ile-like finish. 



V. S. GLTTA PERCIIV P\INT CO 



Oritjindti^rs of llw " .\/(// W hilt' Idtu 

PROVIDENCE, R. I. 



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The value and necessity of daylight 

It is not a question to-day as to whether Ught is desiirable in 
industrial plants. It is rather a question of how to get the most 
of it. 



Eminent authorities have gone on record as to the cost of 
poor Hght — the material destroyed because of it, the terrible 
toll of lives each year from accidents due to poor light. 

Daylight illumination, on the other hand, tends to improve 
shop conditions in many ways. Good light is as essential as 
modern machinery. It inspires the workman to his utmost. 
It makes for alertness, cheerfulness and contentment, and greatly 
reduces the percentage of defective work. Again, in many lines 
of industry, food preparing plant:^ for instance, the sanitary 
effect of light upon the product is an important factor. Where 
there is good light there will be cleanliness. 



The question is how to make the most of 

daylight in your plant 

Sunlight, while obviously the cheapest, is also the best 
and the easiest on the eves. 



light 



Windows merely permit the entrance of light. To carry 
daylight the longest distance from the windows, it is necessary 
to have a white paint of the highest reflecting power. Then 
the Hght will be reflected down onto the machinery and workin 
force where it is needed. 



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PHOTOGRAPH BV COURTESY OF STONE a WEBSTER eNClNEEHING CORPORATION 

"GOOD ENOUGH FOR TECH, GOOD ENOUGH FOR ME"— writes a prominent 
manufacturer. Ten thousand gallons of " Barreled Sunlight " were specified by the 
enRineers for all the inside concrete and brick of the new Massachusetts Institute of Tech- 
notofiy buildings. What higher tribute could be paid a product than that it should be 
selected by the world's greatest technical institution for use in its own buildings ? 



In the IVIarch 1916 "Engineering Magazine,*' Mr. 0. M. 
Becker, in emphasizing the necessity of good light, and partic- 
ularly daylight, wrote: 

'* In order to get the full advantage of good lighting, 
it is desirable that the interiors of buildings be painted 
white. This serves the double purpose of aiding the 
dispersion of light and of indicating the rt^lative slovenli- 
ness or cleanliness of the place." 






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The board on the left shows what happens 
when you use a cold-water paint on ceil- 
ings and walls. It flakes and scales off 
with the jar of machinery and soon needs 
costly repainting. 



On the right the same board is shown. 
the old cold-water paint having been 
cx)vered with "Barreled Sunlight"— Rice^s 
Gloss Mill White. 



Scientific Development of treatment of 

ceilings and \\alls 

For a long time whitewash and cold-water paint were used 
on the intfriors of mills, but the flaking and scaling of ceilings 
and walls coated with cold-water paint was annoying and expen- 
sive, since the dust injured both machinery and products. 

The inconsistency of erecting buildings at great cost and then 
coating the interiors with materials which neither can be satis- 
factorily re-coated nor permanently retained on the surface, is 
obvious. 

The breaking away from all established formulas and methods 
of manufacturing paint, the discovery of a ^'vehicle" that would 
combine with a non-poisonous pi-ment to form a practically 
imperishable surface that would measure up to the other high 
standards of efficiency, was a work that required njore than ten 
years' time and which eventually resulted in the perfection of 
Hice's Gloss Mil! Whhe. 




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snows THE NEW WIT[[ THE ()l l> very strikinRly and truly compares results 
of " Barr<'liil Sunlight " and old cold-wati-r paint. Beam in foreground with its clin«y 
scaling surf:irp shows condition of room after continuous applications of cold-water paint. 
The .sr.iliiiK ami iLikiiin nuisance was pcrnuuicntly stoi)i)«'d by using " Barrelcl Sunlight." 
and a white tile-like surface secured. 



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An iniportanL slcp forward was lhu> taken. Mill owners were 
also enabled to eoat the interiors of their planis with a lile-like 
hnish, sanitary and dirt-r<'sis(ing, without llie (kinger of adding 
varnish to paint, and without fear of th<^ \elh)wing so eliaracter- 
isticoflead and oil. At the same time its light rfllerting qual- 
ities were so noticeable that the phrase, '* Barreled Sunlight " was 
adopted. 

The demand for " barreled Sunlight" has pro\rd so broad that 
numerous imitators have brought forth products whieh they call 
*' mill whites." All of these are produced without the know I- 

and none of 

ihem are produced by the same process as Rice's Ciloss Mill 
White, which is known onl\ to us. These imitators seek 
InefTectuall) to duplicate our results by the old method of addin 
varnish to white paint, with its attendant dangers. 



edge and experience which wv have gain<'d ; 



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AUTOMOBILE FACTORY — Keen competition in the automobile industry demands 
perfect light, both in shops and assembling rooms. This great room is flooded with hght 
in every part by "Barreled Sunlight." making possible more rapid and better work and closer 
inspection of product. 



The "mill white" which provides the interior of a room with 
a white, light-reflecting, glossy finish that stays white longest 



is "Barreled Sunlight" 



-Rice's Gloss Mill White. It is the 
original "mill white," and standard, and there is no substitute. 
It made the reputation of the name "Mill White." The 
special process by which it is made cannot be used by any other 
paint manufacturer. 

It possesses an enamel-like gloss, yet it has none of the dis- 
advantages of varnish paints or enamels, which are necessarily 
brittle. 

The jar of the heaviest machines will not crack its firm sur- 
face. It does not flake or scale. 

It is an OIL paint yet does not yellow like ordinary oil paint 
As it does not drag, but flows freely, the labor-cost for apply- 
ing is no more than that of ordinary oil paint. 
It is germ-proof and non-poisonous. 




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FACTORY OFFICE — Note the soft perfect light here. Also, the inverted lighting system 
that owes its great value to the reflectint< power of *' Barreled Sunlight/' 



Tests by the Electrical Testing Laboratories 

of New York City show 

19 to 36% MORE LIGHT 

Its use means 19% to 36% more li^ht — the percentage 
depending upon the condition of the ceilings and walls before 
painting. Tests of the highest scientific accuracy, made for 
us in February 1910 by the Electrical Testing Laboratories 
of New York City, have proved this beyond doubt. 

Rice's Alill White reflects the rays of both natural and arti- 
ficial light THE GREATEST DISTANCE. It lengthens the 
hours of daylight and increases plant efficiency at all times. 

It possesses great covering powder and intense body. Two 
coats will cover better than three of lead and oil, and it holds 
its pure white color far longer. 




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THE OLDEST LUliuX MILL — More unfavorable lighting conditions would be hard 
to imagine. This is the oldest cotton mill in continuous operation to-day. The light supply 
comes only from kerosene lamps and small six-pane windows. Yet the glo&sy surface of 
'^Barreled Sunlight" reflects available rays so well that machinery and operatives are com- 
pletely hghted. 11II1II![I![|II|||1||1||JII1| 

The difference between RICE^S and other 




so-called ''mill whites 



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The most convincing way to determine the difference between 
Rice's Mill White and all other so-called "mill whites" is by 
actual test. 

When first applied imitation ''mill whites" may appear as 
white and bright as Rice's — the Original MiU Wliite. But, in 
the course of a few months, time reveals a great difference in qual- 
ity. Rice's remains white longest and does not flake or scale. 

The matter of yellowing is of vital importance as no white 
is permanent under all conditions, whether it be a white paint, 
or say, a while sheet of paper or linen collar, for absence of light 
yellows them after a time. 

Only the inexperienced, or those who deliberately misrep- 
resent, can guarantee without restrictions that a white paint 
will not yellow. Our process, however, removes the yellowing 
tendency and enables us to guarantee, after fifteen years' experience, 
that Rice's Alill White will remain white longer than any other gloss 
pamt apphed under the same conditions and at the same time. 



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What ''Barreled Sunlight'' will do for you 

Tt will make your factory a '^Barreled Sunlkht" 
factory, wh if h means increasing your dayli^'ht 19% 
to 36%. 

It will help make your factory sanitary and 
germ-proof. 

It will reflect evrry ray of both natural and 
artificial light over machinery and into far corners. 

It will lengthen the hours of daylight and 
increase plant-efficiency at all times. 

It will increase production for the same labor 
cost. 

It will make possible greater accuracy in work- 




It will reduce number of accidents. 
It will provide more cheerful surroundings and 
greater comfort for the workmen. 

Smooth tile-like surface 

"Barreled Sunlight" is as clean as it is bright. Its firm yet 
elastic surface will not crack or scale. It expands and con- 
tracts with temperature changes, maintaining its smooth sur- 
face despite mill vibration. It can be washed like a china dish. 



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If you will let us know your special conditions 
and the number of square feet of ceiling and wall 
space you have to cover, we will supply you with 
specificationsastotheamountof paint you will need. 

Paint your property with The Modern Paint. 




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SPINNING ROOM — Yarn spun under these conditions is actually more sanitary than 
yarn spun in dark, badly lighted rooms. *' Barreled Sunlight" on these ceilings and walls 
gives the highest value to ev^er>^ ray of light entering the windows* 




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EMPLOYEES ROOM — Too freauently the entrances for employees, storerooms, coat- 
rooms, etc., are considered as non-productive space and as such are poorly maintained. 
Brightness and cheerfulness among employees at all times are to-day considered valuable 
business assets and are promoted in this factor>' by "Barreled Sunlight." 




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BREAKFAST FOOD PLANT — This well-known concern has increased the efficiency of 

its lighting system and improved its sanitary conditions by using "Barreled Sunlight.*' 
The ceilings ^nd walls have a white, tile-like finish of the highest light-reflecting power and 
one that can be washed and kept perfectly clean. 




RESTAURANT — of a very large industrial plant. "Barreled Sunlight" gives cleanliness 
and cheerfulness to this room and makes it perfectly sanitary. 







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WELL-KNOWN USERS OF 











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The Rice Guarantee 

If "Barreled Sunlight" does not remain white longer than 
any other gloss paint — appUed at the same time and under the 
same conditions — we will give free, enough "Barreled Sunlight" 
to repaint the job with one coat. We guarantee also, that, 
properly appUed, "Barreled Sunlight" will not Hake or scale. 

You cannot lose under this guarantee. 

Send for ''The Rice Method Specifications" 

Architects' and Engineers' Specifications for the painting of 
various interior surfaces in mills and other industrial buildings 
with "Barreled Sunlight." By following them, "Barreled Sun- 
light" can be applied over any new or old interior surface. 

Rice's Granohth for Concrete 

On concrete surfaces, Rice's Granohth makes an ideal primer, 
retarding the progress of moisture in the wall. 

It is a tough and elastic permanent finish for concrete walls; 
becomes a part of the cement to which it is applied. 

One coat is sufficient unless a gloss is desired. It makes 
the best possible primer on inside concrete and brick for a second 
coat of ''Barreled Sunlight"— Rice's Mill White Paint, giving a 
tile-like enamel finish at no more expense than lead and oil paint. 

For Office Interiors 



Rice's Mill White is also made in "egg shell gloss" and 
"flat" finishes. 

How "Barreled Sunhght" is sold 

"Barreled Sunhght" is sold by the barrel, half-barrel, five 



gallon kit, gallon, half-gallon and quart pails. 




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Where "Barreled Sunlight" has been used 

It not only enjoys a large market throughout the United 
States and Canada, but also in Java, China, Japan, Denmark, 
India, Australia, and the Hawaiian Islands. 

Over 4,000 factories are enthusiastic users of this famous 

mill white. 

There is a far wider use for "Barreled Sunlight" — Rice's 
Gloss IVIill White than simply in factories and in industrial plants. 
It has been sold to other lines of industry with great satisfaction 
to the users. The modern demands for sanitary conditions under 
which, for instance, food products are made, bring out its value 
because it is non-poisonous and sheds dust and dirt, and is wash- 
able. 



Hence its use in: 



Food Product Plants 

Automobile Factories 

Textile Mills 

Breweries 

Railroad Companies 

Machine Shops 

Paper Manufacturing Plants 

Rubber Goods Plants 

Public Service Corporations 

Packing Houses 



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airies 



Creameries 
Laundries 
Office Buildings 
Department Stores 
Groceries 



Butcher Shops 

Apartment Houses 

Institutions 

Hotels 

Restaurants 

Hospitals 

Large Kitchens 

Power Plants 

Garages and Service Stations 

Light Shafts 
Elevator Shafts 
Lavatories 
Steamships 
Printing Plants 
Bleach eries 
Dye Houses 



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Reg. U. S. Pat. Off. 
RICE'S MILL WHITE 



[BLANK PAGE] 




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